We’re Trio

a marketing collective
specializing in vibrant collaboration.

You built something
the market needs.

Let's make sure it knows that.

Great B2B companies don’t
fail because of the product.

They fail because go-to-market never caught up.

The problem:

Most GTM support at your stage is built for a different company.

Agencies send their best people to the pitch and their youngest to the work.
Freelancers go deep in one lane but leave you holding the rest.
Fractional executives advise without executing.

The result is a lot of activity, no integration, and a GTM program that exists on paper but not in practice.

We’re a curated team who embeds into early-stage companies to buildGTM programs.

Positioning, demand systems, content engines, pipeline infrastructure — built together, by the same team, accountable to the same outcome.

We don't advise from the outside. We run it.

Where we step in:

We’re not an agency.
(Thats a good thing.)

We deliver integrated GTM programs to early-stage B2B companies that need senior execution without the overhead of a full team.

Different by design:

When you partner with us, you build equity into your brand.

Practitioners,
not layers

The people who sell the engagement are the ones doing the work. No account managers, no junior handoffs, no layers between you and the operator.

Curated,
not crowdsourced

Every operator is hand-picked and personally vetted. We build teams from trusted networks of proven talent we'd put inside our own companies.

Flexible by design,
low risk by default

Tap in the right specialists for the moment. Tap out when the work is done. Scalable scope, no long-term lock-in, and a 30-day mutual out if the timing isn't right.

Simply put:

You walk away with assets your team owns, workflows that run, and a GTM foundation that compounds long after we’re gone.

The moments we’re built for

We work with AI-native and product-led B2B companies from stealth through Series B at the moments when GTM either compounds or scatters.

Launching Out of Stealth

Enter the market with a position, a narrative, and a launch that creates real signal.

What you need to get right, right now:

A compelling founder story that resonates with media and your target audience
Core PR messaging and positioning matrix, including elevator pitch, tagline, and key differentiators
Media strategy and media training
Launch assets: website, press kit, press release, founder letter, and coordinated social toolkits

Post-Raise, Pre-Traction

You just closed your A or B. Investors expect a pipeline story in 6 months. You need systems.

What you need to get right, right now:

Robust content marketing: steady cadence of blog posts, bylined articles, social media posts, white papers, and proprietary data reports
Compelling customer case studies leveraged across earned media and owned content
C-suite thought leadership to get all leaders active and vocal in the market

PLG Ceiling

Product-led got you to early ARR. The next cohort of buyers won't self-serve.

What you need to get right, right now:

Vertical audience messaging to reach new and existing users at the right level
Sales and marketing alignment: surfacing customer pain points for media outreach, case studies, and testimonials

GTM Reboot

You've tried agencies, freelancers, or a first hire and it hasn't clicked. You need a reset.

What you need to get right, right now:

Messaging and brand audit: an honest assessment of what's working, what's broken, and what needs to be rebuilt
Senior operators who can own the work end-to-end: no briefing, no managing, no cleaning up after

Moving Upmarket

Enterprise is calling. The ICP, the motion, and the messaging all have to shift, all at the same time.

What you need to get right, right now:

Analyst relations strategy to get on the radar of the firms that dictate enterprise buying decisions

The GTM graveyard
is full of good intentions

The failure modes are predictable. Most founders have
already lived at least one of them.

The Agency Bait-and-Switch

(n.) / ˈbāt ənd ˈswichˈ /

The senior team closes the deal. The junior team does the work. By the time you realize what's happened, you're three months in, the account manager is your main point of contact, and nothing has shipped that you'd show an investor. The people who sold you the engagement are already pitching someone else.

The Frankenstein’s Monster

(n.) / ˈfraNGkənˌstīnz ˈmänstər /

Positioning, demand, content, and pipeline are spread across four vendors with four sets of incentives and zero shared context. Each one is doing their job. No one is doing yours. Integration never happens and you end up owning it yourself, which is exactly the thing you hired to get off your plate.

The Hand-me-Down Playbook

(n.) / ˈhan(d) mē ˈdoun /

Agency retainers are built for companies with established teams, clear briefs, and a 12-month runway. They arrive with a playbook built for a different company at a different stage. The process creates friction where you need velocity. The output looks like marketing. It just doesn't solve your problem.

The Dependency Trap

(n.) / dəˈpendənsē ˈtrap /

When the engagement ends, so does the program. You're left with deliverables — decks, campaigns, content — but no systems, no documentation, and no ability to scale. You're back to zero. Or worse: dependent on the vendor to keep the lights on.

We’ve watched this happen to too many great companies.
So we built Trio.

A collective model, means a collective of experience.

Our network brings their expertise honed across industries
and verticals to every project.

CEO & Founder, Whirl AI

$9M Seed, ICONIQ

"After twenty years in enterprise IT, I know the difference between people who understand the problem and people who say they do. When we came out of stealth, Trio understood it. They built our narrative, positioned Whirl AI in a crowded market, and got us to launch with a story that actually landed — without me having to manage the process. That's rare."

Miley Cyrus

CEO & Founder, Whirl AI

$9M Seed, ICONIQ

"After twenty years in enterprise IT, I know the difference between people who understand the problem and people who say they do. When we came out of stealth, Trio understood it. They built our narrative, positioned Whirl AI in a crowded market, and got us to launch with a story that actually landed — without me having to manage the process. That's rare."

Adam Driver

CEO & Founder, Whirl AI

$9M Seed, ICONIQ

"After twenty years in enterprise IT, I know the difference between people who understand the problem and people who say they do. When we came out of stealth, Trio understood it. They built our narrative, positioned Whirl AI in a crowded market, and got us to launch with a story that actually landed — without me having to manage the process. That's rare."

Emma Stone

CEO & Founder, Whirl AI

$9M Seed, ICONIQ

"After twenty years in enterprise IT, I know the difference between people who understand the problem and people who say they do. When we came out of stealth, Trio understood it. They built our narrative, positioned Whirl AI in a crowded market, and got us to launch with a story that actually landed — without me having to manage the process. That's rare."

Sarah Jane

CEO & Founder, Whirl AI

$9M Seed, ICONIQ

"After twenty years in enterprise IT, I know the difference between people who understand the problem and people who say they do. When we came out of stealth, Trio understood it. They built our narrative, positioned Whirl AI in a crowded market, and got us to launch with a story that actually landed — without me having to manage the process. That's rare."

John Jacobs

CEO & Founder, Whirl AI

$9M Seed, ICONIQ

"After twenty years in enterprise IT, I know the difference between people who understand the problem and people who say they do. When we came out of stealth, Trio understood it. They built our narrative, positioned Whirl AI in a crowded market, and got us to launch with a story that actually landed — without me having to manage the process. That's rare."

Marco Huot

CEO & Founder, Whirl AI

$9M Seed, ICONIQ

"After twenty years in enterprise IT, I know the difference between people who understand the problem and people who say they do. When we came out of stealth, Trio understood it. They built our narrative, positioned Whirl AI in a crowded market, and got us to launch with a story that actually landed — without me having to manage the process. That's rare."

Ellis Osen

CEO & Founder, Whirl AI

$9M Seed, ICONIQ

"After twenty years in enterprise IT, I know the difference between people who understand the problem and people who say they do. When we came out of stealth, Trio understood it. They built our narrative, positioned Whirl AI in a crowded market, and got us to launch with a story that actually landed — without me having to manage the process. That's rare."

Sunny Bedi

Meet the collective

Trio operators aren't pulled from a marketplace or matched by an algorithm. Every person on this team has operated at a senior level, been vetted personally, and has a track record we'd stake our reputation on.

Solara Content Studios Inc.

Copywriting, SEO, Storytelling

Tim Peckover

Tim Peckover

Solara Content Studios Inc.

Stratford, ON

Copywriting, SEO, Storytelling

Tim Peckover is the founder and Chief Storyteller at Solara Content Studios, a content strategy agency for businesses doing meaningful work in the world. He brings over ten years of content and full-stack marketing experience across SaaS, DTC, and B2B. He cares about family, equality, and good design, and maintains habitual coffee consumption at rates he has no intention of addressing.

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Go-to-Market Strategy, Positioning & Messaging, Market and Competitive Insights

Rahim Lalani

Rahim Lalani

Toronto, ON

Go-to-Market Strategy, Positioning & Messaging, Market and Competitive Insights

Rahim is a marketing leader with 15+ years of experience across startups, scaleups, and large enterprises in B2B and B2C, partnering with executives and operators to drive revenue growth through go-to-market strategy and positioning. He has led multiple rebrands and 15+ product launches. He has shaped product roadmaps through market and competitive insights that unlocked multi-million-dollar ARR opportunities and established category-leading brands.

Pivot Studio LLC.

Content & Creative Engineering, Brand Design, Motion Design, Creative Direction

Marco Huot

Marco Huot

Pivot Studio LLC.

Bozeman, MT

Content & Creative Engineering, Brand Design, Motion Design, Creative Direction

Marco is the founder of Pivot and Amp, studios working at the intersection of visual design and engineering. His practice is focused on building creative infrastructure that helps growing companies tell their stories at scale through brand design, creative tools and video automation. He spends whatever time he can traveling in his van, living at trailheads across the rockies and PNW with his fiancé and pup Zeus. If you can't get a hold of him, theres a good chance he's frolicking in the hills. Cheers.

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Lifecycle + CRM, Data Analysis, Social Media Strategy

Maggie Kmiecik

Maggie Kmiecik

Long Beach, CA

Lifecycle + CRM, Data Analysis, Social Media Strategy

Hi there! I'm a digital marketing specialist with over 15 years of experience working in all sized industries, from startups to Fortune 50 businesses. Which means I have a lot of experience in all kinds of marketing strategies but particularly in CRM and Lifecycle, Social Media, and Data Analysis. I'm a data-first strategic thinker and would love to help your business grow with tactical strategies that move the needle.

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DTC Strategy and Marketing Operations

Kevin Land

Kevin Land

Long Beach, CA

DTC Strategy and Marketing Operations

I've spent most of my life living in California, with the last and best ten years centered around Long Beach. Grounded in music and creativity, along with overall fitness/wellness, most of my professional experience to date comes from riding the Kombucha wave with Health-Ade Kombucha.

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Field & Event Strategy, Operations, Getting things done.

Jen Atherley

Jen Atherley

Long Beach, CA

Field & Event Strategy, Operations, Getting things done.

meet the collective